Reputation management is one of the most vital areas of crisis management. In most cases, crisis stems from some form of assault on personal or corporate integrity in the news, courts or social media. Acts of indiscretion or impropriety, jealousy, messy divorces, or scandal in the home can all result in unwanted attention.
The sad fact is that a tarnished reputation can destroy your credibility, which in turn can destroy your life. Everyday, we see companies, organizations and individuals in the news who have been destroyed because they allowed their reputations to fall into disrepair. With the loss of credibility comes crisis and if not addressed quickly, this can ultimately destroy you.
An effective Reputation Management strategy consists of four things:
Prevention should always be the first step in reputation management, and never a last resort. By monitoring the tabloids, news media, social networks, and other informational outlets, one can often nip a potential crisis in the bud before it gets out of hand. Advisement is the process whereby a reputation management firm counsels a client in matters of etiquette, social interaction and anything else that could affect ones reputation. By utilizing a preventative strategy, a reputation crisis can often be averted.
In the event that ones reputation is threatened or actually tarnished, the reputation management company goes into action addressing the situations that have arisen to repair and strengthen the client’s reputation. A good reputation management firm can often improve the client’s reputation, even better than it was prior to the crisis.
Celebrities Group of NY, Inc. recognizes the importance of credibility. We know what it means to manage ones reputation and have the resources to protect, defend and rebuild our client’s reputation. No matter what the threat or situation, our team of highly qualified reputation management professionals will see you through it. We have the resources and expertise to keep your reputation safe and secure every step of the way.